Installing Google Analytics

Installing Google Analytics on your Website

Step 1 – Login

• Log into Google Analytics with your Google Account
• Click on “Start Measuring”
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Step 2 – Set up your Account

• Setup your Account by following the instructions.
  • I named my account after my business/brand. 
  • The account can hold many properties, so if you plan on installing Google Analytics on more sites or apps related to your business/brand, you can organize them under one account.
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  • Leave the Account Data Sharing Settings checkboxes as is.
• Click “Next”

Step 3 – Set up your Property

• A property represents a business’s web and/or app data. An account can contain one or more properties.
• I named my property after my website.
• Set the Reporting time zone and currency to your appropriate location. For example, since I live in Columbia, Missouri my time zone is Chicago and I would like to use the US Dollar as my currency.
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• Click “Next”

Step 4 – Complete the Business Information section

• Complete the Business Information section
  • Industry Category (what industry do you serve?)
  • Business Size (how many people are employed by your business?)
  • How do you intend to use Google Analytics with your business?
    • Check these items:
      • Measure customer engagement with my site or app
      • Optimize my site or app experience
      • Measure data across multiple devices or platforms
      • Optimize my advertising cost
      • Increase my conversions
      • Measure content monetization
      • Measure lead generation
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• Click “Create”

Step 5

• Read the “Google Analytics Terms of Service Agreement”
• Check the box
• Click “I Accept”
• Check which email communications you would like to receive from Google. These will not affect how Google tracks your site.
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Step 6 – Start Collecting Data

• On the “Start Collecting Data” page, click “Web”
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• Begin setting up your data stream
  • Enter the domain of your website under “Website URL” 
  • Set the “Stream Name” to be the same domain.
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• Click “Create Stream”

Step 7 – Web Stream Details

• You will be brought to “Web Stream Details” and then Installation instructions will appear.
  • Click on “Install Manually” and copy the code.
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• Go to the backend of your website.

Step 8 – Installing the Code

• Click on “General Settings” in the sidebar on the backend of your website
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• Under “Theme General Settings” scroll down to the text field that says “GA Tag”
• Paste your Google Analytics code you just copied here.
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• Scroll up to the top of the General Setting page and click the blue “Update” button in the top right corner.
• Once the information is updated, hover over the “WP Rocket” tab at the top of the page.
  • Select and click “Clear and preload cache”
  • This resets your site’s cache to ensure it now recognizes the Google Analytics change.
• Return to Google Analytics

Step 9 – Confirmation

• In Google Analytics, close out of the Web Stream Details and Installation Instruction windows.
• Refer to the icon menu on the far left of the screen and hover over the one that looks like a graph. This link leads you to “Reports”
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• Click on “Reports”
• Click on “Realtime”
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• This will lead you to a map and data of everyone on your website at the moment.
  • A little blob should appear in your city on the map. That’s you!
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  • This lets you know Google Analytics is tracking on your website!
• Give yourself a high-five – you just set up Google Analytics on your website!